The traditional orange, green and silver of Force India’s livery is set to turn pink, following the signing of a new agreement with technology specialists BWT.
Drivers Sergio Perez and Esteban Ocon are also set to have pink liveries on their helmets to match the chassis following the agreement.
“The arrival of BWT in Formula One is huge news and represents one of the most significant partnerships in our ten year history,” Vijay Mallya, team boss spoke.
“It’s a sign of how far we have come as a team with our strong results and completes a solid commercial performance over the winter.
“For 2017 our cars will sport a vibrant new colour scheme with a smart matte finish. Changing the colour of our cars is an indication of the strength of this new partnership and a real statement of intent from BWT as they begin their relationship with the sport of Formula One.”
BWT CEO, Andreas Weißenbacher, added:
“The collaboration with Sahara Force India is an important part of our brand-globalisation strategy and will dynamically increase awareness of our brand around the world.
“We share with Formula 1 – the premier league of motor sport – the passion we show every day in trying to achieve the best possible standards for our elixir of life, H2O, enabling us to meet the demanding requirements for quality, health, safety and hygiene and drive the development of new technologies.”
The VJM10 will feature the colours magenta, silver and pink, and the new livery will make its debut at the Australian Grand Prix in Melbourne in a couple of weeks.
[Image from motorsport.com]